When should you not use a scale for Self Serve frozen yogurt? - Wednesday's it turns out!

Our friends over at Yo! G’s Frozen Yogurt in Gig Harbor and Poulsbo Washington have implemented No Weight Wednesday’s, a promotional campaign, that has tripled their sales in a mere matter of weeks! Rudy and Rebecca Kaldor and their team of friendly and fun employees opened Yo! G’s a little over a year ago and have quickly seen their profits grow thanks to this ingenious business idea.

Rebeling the Scale Policy. - No Weight Wednesdays Breakdown

The concept of No Weight Wednesdays is simple. Every Wednesday both Yo! G’s locations abandon their frozen yogurt scales for a night and offer a fixed price on their two sizes. They’re featuring their 16 oz. cups for $5.00 and their 12 oz. cup for $3.50, and yes, this is including toppings. This promotion has their Instagram fans snapping pics and spreading the word about their favorite self serve frozen yogurt spot.

Creativity in Marketing - Helped By comprehensive reporting

Yo! G’s is a shining example of how offering specials and discounts to your customers can actually increase business for your company, and boy did it pay out in a big way. This isn’t the first time that Yo! G’s has shown their appreciation to their loyal customers either. They engage with customers by offering a punch card system where by the end they get a free frozen yogurt, which is a great start for any frozen yogurt shop to build customer loyalty. But! Yo! G’s goes a step further by promoting their loyalty program by offering Double Punch/Check-In Mondays. This provides their customers the opportunity to earn free frozen yogurt faster.