Using Halloween as an opportunity for creative promotions is a great way in generating excitement around your business and having fun with your customers. This guide will help you to put on some fun promotional events for you to generate excitement and increase business for your hookah lounge.

Step 1

Come up with a great promotional event idea. Start with one night a week so you can focus your attention and then plan on expanding your events calendar. Here’s a list of ideas to get started:

Our friends over at Tulip Hookah Cafe have a great Halloween themed event idea. They of throw a scary movie night every Monday during the month of October up until Halloween.

Step 2

Decide what type of discount or promo you should have. This lets your customers know that you appreciate them along with encouraging them to bring friends and spread the word of mouth. Consider a $10 all you can smoke night or a half off happy hour. To go with Their scary movie night Tulip hookah Cafe decided to intensify the scary movie by combining with a $10 all you can smoke night promotion. This creates a dark, spooky, smoky atmosphere to watch their scary movies. Whether it was intentional or not committing to the theme even in the discount is an ingenious idea.

Step 3

Set up the discount in Cafe Cartel’s point of sale for hookah bars. This makes it easy to set the exact parameters of a promotion such as time, percentage discounted, and who gets the discount. Now you don’t have to worry about calculating or teaching each new employee how to manually change it in the system.

Step 4

Gather your supplies. Depending on your event you’ll need to grab a couple things so your event goes successfully. If you need to find talent for your spoken word, or comedy night hit up local colleges in the area. Considering partnering up with their comedy or performance clubs on campus to help you get started. If you want to generate business as a concert venue start with your local music scene, but don’t forget to get amplifiers and microphones for your performers!

Step 5

Promote your event. Take to social media and flyer post to let everyone know about your event. Target college campuses for promotion opportunities. Tulip Hookah Cafe updates periodically on the day of with great attention grabbing language along with updating their website’s event calendar. Use your social media channels to get your customers engaged and then afterwards gage their feedback.

Step 6

Throw your event but don’t forget to have fun. Your customers are looking for a light atmosphere to enjoy themselves, set the tone yourself. If things don’t go perfectly, it’s not a big deal, roll with the punches and have a great time interacting and getting to know your customers.