What is Movember:
“During November each year, Movember is responsible for the sprouting of millions of moustaches on men's faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges.”
Movember begins November 1st where men pledge to go the entire month of November without shaving their faces in order to raise awareness about men's health issues. Along with not shaving their faces many events and fundraisers are held. This is an fun and awesome opportunity for your brewery to get involved.
Why?
The growing men’s health issues in the United States are becoming too startling to ignore:
- 1 in 2 men, and 1 in 3 women, will be diagnosed with cancer in their lifetime.
- 1 in 6 men will be diagnosed with prostate cancer in his lifetime.
- Over 238,000 new cases of the disease will be diagnosed and almost 30,000 men will die of prostate cancer in 2013.
- Testicular cancer is the most common cancer in males between the ages of 15 and 35.
- 7,920 men will be diagnosed with testicular cancer and 370 will die in 2013.
- For more statistics check out the Movember Men’s Health Website.
Not only is fundraising a good way to give back but it’s great for business! Starting a fundraising campaign in your brewery can open you up to new branches of your community and reach out to some niche customers that may not have heard about your brewery before.
Also, It’s fun! Many breweries across the country have already pledged or planned fundraising opportunities to get in on the moustached action.
How?
Come up with an idea.
Step number one will be to come up with something that you, your employees and your customers alike will enjoy getting involved in. Get creative and have fun with it! Greg Koch, Stone Brewery CEO, with a notoriously epic beard, is hosting a “Shave the Date” event in San Diego where he and other local Mo Bros (Movember Bros) will have their faces clean shaven on stage. They’ll also take this opportunity to register Mo Bros and Sisters to pledge towards the charity.
- Set up a Mo Running health run
- Mid-Movember Happy Hour
- Fundraising Karaoke Night
- A Moustache Competition
- Sign up for Movember donation matching for any local movember events going on in your community.
Set it up
Setting up your fundraising parameters on Cafe Cartel’s Brewery Point of Sale is really simple. Simply adjust for your customized promotion to keep track of the purchases and set up the contact information for your movember charity. Assign this contact to your promotion and you have a detailed report for your charity.
Promote to your community
Let your community know about your Movember event! Start promoting a couple weeks before hand so people can plan and spread the word for the moustached-fun. Post on social media, let local Movember organizations know, and team up with other small businesses to generate excitement. This fun event has now turned into great advertisement for your brewery as well! Good for the cause, Good for your business!