How to Increase Your Coffee Shop Sales this Halloween

Halloween is a great holiday that your coffee shop can capitalize on. Each year brings a renewed sense of excitement for the holiday and eagerness to join in on the limited time festivities. It also gives you a chance to share something new and exciting for your loyal customers; and even draw in some new ones. We’ve put together some fun tips and promotional ideas to help inspire you to get your coffee shop in the halloween spirit!

Creating a Halloween Menu for Your Coffee Shop: Frighteningly Delicious Drinks

Nothing is more exciting to coffee and tea lovers than the specialty drink options that pop up around the holidays. Usually these drinks are more expensive, though nobody seems to mind since they’re special. Be sure to place these options at the top of your menu list or on your “daily special” board outside to draw people in. Promoting them on your online platforms is essential as well.

Specialty Coffee Options:

The Witches Brew

  • Apple Syrup
  • Whole Milk
  • Espresso
  • Cinnamon
  • Caramel Syrup
  • Whip Cream & Caramel Sauce.

Black Magic

  • Strong Espresso
  • Dark Chocolate Syrup
  • Milk & Cocoa Powder.

Jack-O-Lantern Spice

  • Espresso,
  • Vanilla Syrup,
  • Milk, Pumpkin Syrup,
  • Whip Cream & Pumpkin Spice.

White Chocolate Ghost

  • White Chocolate Sauce
  • Espresso,
  • Milk
  • Whip Cream & White Chocolate Chips.

The Franken Chip

  • Espresso,
  • Half & Half,
  • Mint Chocolate Chip Syrup
  • Whip Cream & Mint Chocolate Chips.

Zombie Apocalypse

  • Raspberry Syrup
  • White Chocolate Milk
  • Espresso
  • Whip Cream & Dark Chocolate Drizzle.

Monster Macadamia

  • Macadamia Nut Syrup
  • Milk & Espresso.

Specialty Tea Options:

A Vampire’s Kiss

  • Blood Orange Tea & Raspberry Syrup.

Poison Apple Tea

  • Brewed Apple-Cranberry Tea & Apple Syrup.

Preparing Your Coffee Shop for Halloween: Adding a Few Creepy Decorations

While it’s unnecessary to completely transform your coffee shop into a haunted house, adding a few touches is a great way to engage your customers with the holiday. Add some cute halloween images on your menu board: spiders, ghosts, bats, witch hats, etc. Order some halloween themed stirring sticks or stickers to your drinks. If your coffee shop has board games or books, (which is becoming very popular by the way) be sure to stock some Halloween board games or ghost stories to your collection. These little touches will be much appreciated and won’t go unnoticed.

Promote a Halloween Happy Hour & a Trick or Treat Special

Create a Halloween Happy Hour for your shop that is different than your usual Happy Hour specials (if you have one). You can schedule this for a time where you are usually slower and provide a discount on your drinks.

Another great idea would be promoting a Trick or Treat Special. When a customer purchases a beverage they can select either a free treat of your choice or get a trick, which would be a discount they can use at your shop at a later date. This incentives customers to come back again. Customers will be thoroughly pleased with this creative promotion!

Find out More Coffee Shop Tips for Your Business

We hope that this article has been of benefit for you. We‘ve been helping small businesses succeed since 2004 and provide them a variety of resources. To check out more helpful tools and tricks, check out our industry page for your business to see how you can continue to grow your business and reach your optimal potential.